Search Engine Marketing Company Pune India

SEM (Search Engine Marketing) is the process of getting traffic to a site by buying ads in search engines.Earlier Search Engine Marketing (SEM) was considered to be a single roof for SEO and PPC.

The following are some of the most common terms that also apply to SEM:

• Paid search ads
• Paid search advertising
• PPC (pay per click)
• PPC (pay-per-call) – some ads, especially those aimed at mobile search users, are charged for the number of clicks that led to a direct call from a smartphone.
• CPC (CPC)
• CPM (cost per thousand impressions)

Most search ads are sold on a CPC / PPC basis, but some advertising options may also be sold on a CPM basis.

The difference between SEM and SEO is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better ranking in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

It’s important to realize that SEO and SEM are very closely linked and SEO can sometimes be considered a part of SEM. SEO or Search Engine Optimization refers to organic, unpaid, or “earned” results – which are extremely important and beneficial to any business. SEM is the ad campaign (think – Google AdWords) or paid advertisements that you see on search engines.

SEO & SMM is the best way to promote your website. The best way to learn SEO & SMM is to join the best institute or you can read blogs and search on the internet. You can easily learn SEO & SMM and you can get more knowledge about this. I am also doing the same. Now I have much knowledge about SEO & SMO. You can also learn through the internet once.