Organic SEO helps eCommerce websites generate business by improving their visibility in organic search engine results. By using various techniques such as keyword research and optimization, content optimization, link building, and other best practices, organic SEO helps eCommerce sites rank higher in organic search results, which increases their visibility and helps them attract more customers.

Organic SEO also helps eCommerce websites increase their credibility and trustworthiness, which can help them retain customers and encourage them to make more purchases.